Content Editor and content strategy professional with 13+ years of experience leading editorial excellence, brand storytelling, UX content, SEO initiatives, and cross-functional creative projects within luxury fashion ecommerce. Known for developing brand voice, managing high-volume large-scale editorial operations across multiple channels, mentoring writers, implementing AI-powered workflows, and partnering with senior stakeholders to deliver customer-focused content across digital, social, email, print, and emerging channels (Substack, CTV, podcasts, and Reddit). Recognized for delivering direct, actionable feedback with understanding and respect, helping writers and cross-functional partners elevate content quality while fostering strong working relationships. 

SHOPBOP | Content Editor | Oct 2022–Present

• Act as trusted proxy for Editorial Director, guiding editorial decisions, maintaining brand standards & governence, and providing leadership across cross-functional teams

• Oversee editorial quality/approval for 100+ monthly assets across site, email, push, SEO, social, and print

• Own editorial planning and direction for 30+ monthly stories, partnering with creative, marketing, and merchandising, buying, and leadership teams

• Own editorial strategy for email subject lines, push notifications & lifecycle campaigns, partnering closely with Email Marketing Manager to optimize engagement through testing, KPI tracking, and performance analysis

• Designed repeatable editorial workflows using AI that reduced manual effort, improved consistency, and increased volume and production efficiency

  • Built and implemented an internal QuickSuite-powered chatbot to support key marketing initiative

• Lead UX writing initiatives, working with corporate counsel for content alignment & approval

  • Apple Pay integration, eGift Cards launch, NPS surveys, Prime linking, fast returns & refunds

• Apply industry-standard SEO best practices to create content that drives growth

  • Improved search for trend & beauty articles, brand mastheads, link modules, and metadata efforts since launch

• Partner with senior leaders across creative disciplines to ensure copy and creative work harmoniously

  • Edit 18+ creative seasonal guides, styling & influencer newsletters annually

• Mentor and onboard full-time and contract writers while confidently working cross-functionally with leadership

  • Coach writers & new hires on editorial standards, AI workflows, and content best practices

SHOPBOP | Content Editor | Oct 2022–Present

• Created content across ecommerce, email, social media, and print channels

• Maintained and evolved brand voice across womenswear and menswear businesses

• Managed Shopbop Men social content planning, strategy, and performance 

• Supported localization initiatives and mentored new team members 

YOOX NET-A-PORTER GROUP | Product Copywriting Team Lead | Apr 2017–Mar 2019

• Led and developed a team of 14 writers while managing localization initiatives and editorial quality standards

YOOX NET-A-PORTER GROUP | Interim Deputy Product Editor | Oct 2016–Mar 2017

• Supervised editorial operations and supported development of direct reports

YOOX NET-A-PORTER GROUP | Product Writer (Junior–Senior Progression) | Sep 2013–Mar 2017

• Produced luxury fashion product copy and served as textile-matter expert

YOOX NET-A-PORTER GROUP | Receptionist | Sep 2012-Sep 2013

The Orchard (Sony Music Entertainment) – Freelance Copywriter (2021)

• Wrote and edited 200+ music release descriptions monthly

K-DEER – Freelance Copywriter (2017–2019)

• Created seasonal collection copy, product descriptions, and long-form blog content